Digital marketing is a way to build your brand online and help your ideal customers understand who you are, what you stand for, and why they should learn more about you or buy from you.
The real success behind social marketing is that it allows businesses to connect with potential customers in a personal way.
– Increase brand awareness
Want to grow your business? Brand awareness is essential. The more people who know about your brand, the more of your product or service you’ll sell.
Social Media is the perfect place to reach targeted potential customers and increase your brand awareness. 60% of Instagram users say they discover new products/services on the platform.
– Keep you relevant and on the top of their minds
Social media users generally log into their accounts at least once a day. 51% of Facebook users say they check the platform several times a day. Keeping your content entertaining and informative will keep your business at the forefront of their minds.
– Generate leads
Being present on social media is an easy way to get your business known to potential customers. If you think that 90% of top decision-makers say they never respond to cold calls, but according to the latest studies 76% of buyers are ready to have a conversation on social media, then this shows how social media can give your business the ability to focus on those highly qualified leads.
– Reputation management
Brand representation is crucial to a successful business and social media is the perfect place to highlight many aspects of your brand. What do customers find when they research your company? Make use of your social media account and the impact it has on both existing and prospective clients.
If any of the above resonates with you then book today.
We will be covering the following topics in our course modules
- Define your goals for 2020
- Social Media Platforms – which to use and how to use them
- Content – what to post, why and when
- Analyse past social media performance
- Create your strategy – let’s get planning
- Listen, engage and automate
- Get going – it’s time to put the planning to work